Whether you’re building your business from scratch or looking to revitalize your shop, the goal is likely still the same–you’re looking to improve your clientele. It’s no secret that in our industry, clients make the world go ‘round. So, how can you be sure that you’re consistently building up a reliable client base, and further, how can you guarantee that you’ll keep them … [Read more...]

There comes the point in every esthetician’s career where they start to wonder–could I do this thing on my own? The great thing about the beauty industry is that there’s a never-ending list of things you can do and paths you can take in order to find success. You can niche down into a few key services, you can keep your service list broad, you can work for a fellow … [Read more...]