Tanning has long been a popular niche of the beauty industry, with many salons, spas, and even gyms offering tanning services. With more public awareness raised around the potential dangers of traditional tanning and exposure to UV rays, there has been a shift in how people tan.
Now, those who enjoy tanning are opting for safer alternatives, and spray tanning is leading the charge. There is an increased interest in spray tanning, leading to growing popularity among the general public and ample earning potential amongst beauty pros who want to enter the spray tan game–especially in unique, accessible ways such as mobile spray tan businesses.
Key Takeaways
Mobile spray tan businesses are in a unique position to capitalize on a popular beauty trend, giving beauty pros an opportunity to pursue their passion with freedom and enjoy noteworthy financial potential.
Your Mobile Spray Tan Business Glow Up
Focus on the Customers
At the heart of every beauty biz is its clients, and your mobile spray tan business is no different. It is essential to focus on your target audience, appeal to them with the services you offer and marketing strategies you employ, and strive to provide them with excellent experiences and results.
Part of this equation is choosing a direction for your brand and catering to potential clients that the brand appeals to. However, it is also important to understand the type of person who typically gravitates toward spray tans.
This ideal customer is interested in exceptional results, makes decisions in the best interest of their health, and wants to save time in a fast-paced world. If you can identify and reach people who fit these basic descriptions, you will be well on your way to building your mobile spray tan business.
Educate Your Audience
For many people, sporting a healthy glow makes them feel confident and happy about how they look. With traditional tanning methods and tanning beds under fire for the potential damage they can do to your skin and health, alternatives are prime for popularity.
The only obstacle is education–some people simply are not aware that spray tanning is a safe, efficient, and effective alternative to other tanning methods. By getting the word out about the benefits of spray tanning–and its safety–you can educate your target audience, encourage people to give it a try, and convert potential customers into loyal clients.
Price Appropriately
One of the most difficult hurdles to overcome when building your mobile spray tan business is determining the right prices for your services. You want to realize your earning potential while being fair to your customers, and that balance can sometimes be tricky to achieve.
Your pricing structure will vary based on your geographic location, but a mobile tanning business is always a luxury service. As such, you should price it accordingly, and certainly higher than you would charge for a session in a traditional salon or spa.
It may take time to dial in your pricing, so stay persistent, listen to your customers, and keep an eye on your cash flow.
Equip and Protect Your Mobile Spray Tan Business
Before you dive into mobile spray tanning, you will need to equip your business for success. This means that you need to prepare yourself with education and training, as well as securing the necessary business licenses.
From there, you will want to invest in the right equipment, equipment storage, and transportation. Ideally, you should have backups of your machines, too, so you don’t find yourself in an awkward situation where you can’t finish a job. You never plan for your equipment to have problems, but it is vital that you are prepared for the moment they do.
You should also find a spray tan insurance plan that protects you and your business from the potential consequences of unexpected accidents and mistakes. From preserving your positive reputation to shielding your assets, a comprehensive spray tan insurance policy is an absolute must before you start your mobile spray tan business.
Enjoy the Benefits of Being Mobile
While there are some downsides and concerns to be aware of when it comes to starting a mobile spray tan business, the benefits are profound. Once you have your business plan in place and preparation done, you can reap the rewards of running a mobile business, including the following:
- There’s no need to pay rent or lease a space (saving you bundles of money).
- You have the freedom and flexibility to set your schedule and do business your way.
- You can capitalize on a growing beauty industry market.
- You get to work with different customers, engage in a group setting, and even contribute to larger events.
- You provide a safer, healthier alternative to traditional tanning methods.
This ideal customer is interested in exceptional results, makes decisions in the best interest of their health, and wants to save time in a fast-paced world. If you can identify and reach people who fit these basic descriptions, you will be well on your way to building your mobile spray tan business.
Educate Your Audience
For many people, sporting a healthy glow makes them feel confident and happy about how they look. With traditional tanning methods and tanning beds under fire for the potential damage they can do to your skin and health, alternatives are prime for popularity.
The only obstacle is education–some people simply are not aware that spray tanning is a safe, efficient, and effective alternative to other tanning methods. By getting the word out about the benefits of spray tanning–and its safety–you can educate your target audience, encourage people to give it a try, and convert potential customers into loyal clients.
Price Appropriately
One of the most difficult hurdles to overcome when building your mobile spray tan business is determining the right prices for your services. You want to realize your earning potential while being fair to your customers, and that balance can sometimes be tricky to achieve.
Your pricing structure will vary based on your geographic location, but a mobile tanning business is always a luxury service. As such, you should price it accordingly, and certainly higher than you would charge for a session in a traditional salon or spa.
It may take time to dial in your pricing, so stay persistent, listen to your customers, and keep an eye on your cash flow.
Equip and Protect Your Mobile Spray Tan Business
Before you dive into mobile spray tanning, you will need to equip your business for success. This means that you need to prepare yourself with education and training, as well as securing the necessary business licenses.
From there, you will want to invest in the right equipment, equipment storage, and transportation. Ideally, you should have backups of your machines, too, so you don’t find yourself in an awkward situation where you can’t finish a job. You never plan for your equipment to have problems, but it is vital that you are prepared for the moment they do.
You should also find a spray tan insurance plan that protects you and your business from the potential consequences of unexpected accidents and mistakes. From preserving your positive reputation to shielding your assets, a comprehensive spray tan insurance policy is an absolute must before you start your mobile spray tan business.
Enjoy the Benefits of Being Mobile
While there are some downsides and concerns to be aware of when it comes to starting a mobile spray tan business, the benefits are profound. Once you have your business plan in place and preparation done, you can reap the rewards of running a mobile business, including the following:
- There’s no need to pay rent or lease a space (saving you bundles of money).
- You have the freedom and flexibility to set your schedule and do business your way.
- You can capitalize on a growing beauty industry market.
- You get to work with different customers, engage in a group setting, and even contribute to larger events.
- You provide a safer, healthier alternative to traditional tanning methods.
To learn more about finding success as a beauty pro, be sure to subscribe to Beauty Insurance Plus and visit our blog. We keep you informed about the latest beauty trends, provide insider tips to reaching your full beauty biz potential, and offer important updates regarding industry news, making our resources your one-stop-shop for beauty biz expertise.
