To stay at the top of the beauty pro game, you have to adapt to trends and embrace innovations. From fleeting summer styles to game-changing new technologies, staying flexible and up-to-date is essential to your success as a beauty pro.
Light therapy has been used in a medical setting for decades to treat skin conditions like eczema. Recently, it has burst onto the skincare scene in the form of salon treatments and at-home therapies, making it a worthwhile addition to your beauty business services.
Key Takeaways
Light therapy is an extremely beneficial form of skincare that can be used to treat everything from common concerns–such as wrinkles–to more serious problems like psoriasis. It is something that every beauty pro should consider offering to their clients.
Why Beauty Pros Should Offer Light Therapy Skincare
What is Light Therapy for Skincare?
Also known as phototherapy, light therapy uses specific wavelengths of light to treat skin concerns in a non-invasive manner. It is effective thanks to its ability to affect different depths of the skin, thereby promoting cellular activity and healing.
Light therapy can increase collagen production, kill bacteria, reduce inflammation, and otherwise improve the health and appearance of the skin.
In other words, light therapy uses special light to improve skin health, treat a spectrum of skin concerns, and help skin look more aesthetically pleasing–all without resorting to invasive treatments or causing pain.
The Types of Skincare Light Therapy
To offer your beauty clients the best light therapy, it’s important to understand the different types and how they differ. There are three primary types of light therapy, each providing different advantages–red light therapy, blue light therapy, and infrared light therapy.
Red Light Therapy
Red light penetrates the skin’s surface to help promote collagen production, reduce inflammation, benefit skin texture, and more.
Collagen is an essential protein that can reduce the appearance of wrinkles, assist in healthy skin hydration, improve skin elasticity, and more, making red light’s effect on its production particularly compelling.
Blue Light Therapy
This form of light therapy penetrates the skin’s surface to eliminate bacteria. Because bacteria cause a number of skin problems–including acne, breakouts, and inflammation–blue light therapy is an integral part of a comprehensive light therapy skincare regimen.
Infrared Light Therapy
Infrared light therapy is primarily used to promote circulation and healing, as well as reduce inflammation. It is valuable both for health and aesthetics, as it can also be used to reduce the effects of aging by reducing wrinkles and fine lines.
What are the Benefits of Light Therapy for Skincare?
Light therapy is a potent skincare treatment that can work wonders for clients’ skin. By offering it at your beauty biz, you are presenting your clients with the opportunity to experience the following benefits.
Better skin texture and tone thanks to increased collagen production.
Less acne because light therapy kills acne-causing bacteria.
Reduced inflammation, which can also help with skin conditions like eczema or rosacea.
Fewer wrinkles and fine lines, also because of collagen production.
Improved circulation, which allows the body to deliver more nutrients and oxygen to the cells that need it.
Why Beauty Pros Should Invest in Light Therapy
The benefits and track record of light therapy for skincare are proven. When it comes to exciting new innovations in skincare, few things can match light therapy, and even fewer have the history to justify the hype.
As a beauty pro, investing in light therapy might be a big leap. After all, you will have to invest in the tools, the education, the training, the marketing, and so on. Despite all of that, it is well worth the effort, and the return on investment is sure to be positive.
If you are not sold on adding light therapy to your beauty biz services, here are a few compelling reasons you should consider it.
Keep your fire for the beauty industry burning bright by embracing exciting new technologies and techniques. Light therapy is innovative, effective, and popular, giving you all the fuel you need to fan the flames of your beauty pro passion.
Attract new customers by offering a trendy skincare treatment that is here to stay. In addition to growing your client base, you can also upsell your current clients on your new service.
Increase your earning potential. Adding desirable new services to your beauty biz creates opportunities for increased revenue and significant financial growth.
Improve your reputation as a skincare expert. Current and potential clients love beauty pros who are willing to embrace the latest and greatest innovations. By adapting to new technology, you establish yourself as a beauty pro on the cutting edge of the industry.
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