October is National Women’s Small Business Month. It’s a time to celebrate the accomplishments of women in small business, support them, and look toward an even brighter future.
If you are a female beauty pro with a thriving small business, your success story is a perfect example of what makes National Women’s Small Business Month so important and worth celebrating. What better way is there to celebrate than by growing your beauty biz.
Key Takeaways
Growing your beauty biz during National Women’s Small Business Month is a wonderful way to celebrate the occasion and advance what the month is all about. Here are a few surefire ways to promote your beauty biz and help it reach new heights during National Women’s Small Business Month.
The Top Tips for Growing Your Woman-Owned Beauty Biz
Collab with Female Beauty Pros
Creating a strong network of like-minded beauty pros is not only a lot of fun but can also lead to tremendous opportunities to grow your beauty biz.
Whether you invite a fellow beauty pro to offer guest services at your salon or decide to do a create project together on social media, collaborating with other female beauty pros grows your community, gives you access to a larger audience, can introduce you to new skills, and can be downright fun.
Highlight Women Leading the Beauty Industry
In an ideal world, you could collaborate with all of your favorite women in the beauty industry. In the scenario that you can’t partner with everyone on your long list of inspiring female beauty pros, highlighting them in other ways is a great alternative.
During National Women’s Small Business Month, consider featuring iconic women in the beauty industry by highlighting them on social media, sharing their stories on your blog, or otherwise giving them the spotlight that they deserve.
This helps bring attention to their small businesses, as well as yours. A community that supports itself tends to thrive, and this is an easy way to do your part in building up your fellow female small business owners.
Promote Women’s Small Businesses in Your Community
As you highlight and celebrate women in the beauty industry, don’t overlook female small business owners in your own community. Whether they are beauty pros or in an entirely different industry, they are worth promoting.
Building a strong local community is essential for a small business. From improving your reputation locally to forging mutually beneficial bonds with other women-owned small businesses, the opportunities that result from supporting entrepreneurs in your town are worth the investment.
Shop at Small Businesses Owned by Women
Actions speak louder than words, and when it comes to supporting women during National Women’s Small Business Month, this principle couldn’t be more true. It’s one thing to talk the talk, but you need to walk the walk.
One of the best ways to take your words and turn them into action is to shop at woman-owned small businesses (and encourage others to do the same). Whether that means visiting some local shops and buying from them or seeking out women-owned businesses that can supply your salon with essentials, putting your money where your mouth is can make a big positive difference!
Offer Education About National Women’s Small Business Month
Spreading the word about National Women’s Small Business Month and educating people about why it matters can help others appreciate the movement and inspire them to get involved. From having meaningful conversations with clients to taking to social media to share your message, the more people who are aware of the importance of the month, the better.
Being an educational resource and active voice in the beauty industry and as a woman-owned small business can increase your salon’s exposure, build your reputation, and otherwise benefit your beauty biz.
Inspire the Next Generation
The strides that have been made and the historical accomplishments that should be celebrated are only the beginning of what National Women’s Small Business Month is all about. The foundation has been laid, now it is time for the next generation to enjoy the fruits of their predecessors and continue building a brighter future.
You can help inspire them by educating them about the amazing work female entrepreneurs have done, giving them opportunities to write their own story, and sharing in the joys of being a woman and a small business owner.
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