Salons strike an interesting balance between being brick-and-mortar businesses and relying on digital spaces to generate new leads and increase retail sales. In many cases, they are a unique hybrid between a traditional business model and a modern model that is more reliant on online resources.Thanks to the shift toward digital marketing and the propensity for potential … [Read more...]
Promo Ideas You Can Use to Celebrate National Beautician’s Day
June 26 is set aside this year as an opportunity to recognize beauty pros and celebrate their positive impact. Known as National Beautician’s Day, it’s a time for intentionality and appreciation for beauty pros of all types and a tremendous opportunity to run exciting promos that can contribute to the festivities.From thanking your clients for their role in your success to … [Read more...]
Why Summer is the Perfect Season to Start a Mobile Beauty Pro Biz
If you’ve contemplated becoming a mobile beauty pro, you’re not alone. This is a growing trend in the beauty industry, thanks to some compelling benefits that accompany an on-the-go approach to beauty services.Whether you’re a fledgling beauty pro or have decades of experience under your belt, pursuing this new direction requires more than just know-how–you have to consider the … [Read more...]
How to Celebrate Pride Month in Your Shop
June is officially here, beauty pros, and you know what that means, right? Pride Month is upon us– are you ready to show off your support? If you’re down for the Pride get-down and can’t wait to help the LGBTQIA+ community celebrate, this blog is for you. BIP is sharing our top tips for including Pride mentality in everything you do for Pride Month (and … [Read more...]
Why Hair Type Skills Matter for Beauty Pro & Hairstylist Education
The opportunity to learn multiple skills and work with a variety of people are some of the highlights of being a beauty pro. As long as you’re able to push yourself, embrace your creativity, and help others feel confident and happy about their appearance, there’s never a dull moment in the beauty biz.In order to best serve your clients, no matter who they are or what their … [Read more...]
