June 26 is set aside this year as an opportunity to recognize beauty pros and celebrate their positive impact. Known as National Beautician’s Day, it’s a time for intentionality and appreciation for beauty pros of all types and a tremendous opportunity to run exciting promos that can contribute to the festivities.

From thanking your clients for their role in your success to connecting with fellow beauty pros and celebrating just how amazing they are, the ways in which you can enjoy your National Beautician’s Day are as diverse as the industry itself. Read on for some stellar promo ideas you can use to celebrate this special day.

Promos to Consider for National Beautician’s Day

Celebrate Your Stylists with Salon Festivities

If you have multiple stylists working in your salon, National Beautician’s Day is the perfect time to recognize and celebrate all that they do. One way to do this is by hosting a celebration where they are the guests of honor. Invite your clients to participate by stopping by the salon, sharing their stories of appreciation, and even bringing gifts.

An office party may sound like the stuff of nightmares, but this is more than a cheesy celebration–it’s an invitation for the public to join you in letting your stylists know just how cherished they are. As a bonus, it gets your community involved and demonstrates just how close-knit your salon team is!

Share the Love on Social Media

Love it or hate it, social media gives you instant access to a massive community of like-minded people with shared interests. The beauty industry is no exception. There is a strong network of massively talented stylists on social media, as well as a huge collection of potential customers and people interested in cosmetology.

This National Beautician’s Day, take a moment to recognize your favorite stylists–the ones you admire, appreciate, and just plain adore. You can share their posts, drop them a comment, boost their exposure, and encourage others to do the same. By supporting and uplifting your community, you also grow and strengthen it, giving your salon valuable publicity while simultaneously helping other beauty pros thrive.

Offer National Beautician’s Day Promotional Pricing

If you want to attract new customers to your beauty biz or encourage loyal clients to return, National Beautician’s Day is the ideal time to run promotional pricing that encourages people to flock to your shop. If you choose to go this route, be sure to leverage every avenue of communication you have in order to reach your target audience.

From an email campaign to a social media post, getting the word out in as many ways as possible allows you to cast a wider net, spread the most awareness, and maximize the potential of your promotion. Your customers will thank you for the discounts, and your stylists will be excited about the increase in business. It’s a win-win on National Beautician’s Day!

Involve Your Clients

As a beauty pro who knows what it takes to thrive in the beauty biz and works with other cosmetologists regularly, you have a particular perspective and certain appreciation for what stylists do. On the flip side, your clients have a different experience–they’re the ones sitting in the salon chairs. In other words, they are in a unique position to provide feedback and testimonials.

By involving your clients, you not only give them a chance to connect with their beauty pros in a special way, but you also create an opportunity for word-of-mouth marketing, powerful testimonials, and organic promotion for your salon. Whether you facilitate this involvement in person or online, the stories your clients share are sure to be compelling and even deeply emotional because they are real.

No matter how you choose to celebrate National Beautician’s Day, remember that it’s all about appreciating your beauty pros and letting them know that they make a positive difference in this world. From being coworkers and friends to giving someone the confidence they didn’t realize they could have, cosmetologists do a lot of good, and they should be recognized for it.

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