As a beauty pro, your approach to business is likely as versatile as your skillset. Whether you have a specialty or excel at providing a variety of services, your ability to adapt to your clients and their unique needs and preferences is key to your success.
When it comes to creating an exceptional client experience, investing in premium products that enhance a session is an integral piece of the beauty pro puzzle. Skincare products are no exception, playing a vital role in giving every customer a stellar experience when they visit your salon.
One of the best ways to include quality skincare products in a beauty session is to have it as part of your backbar. Not only does this give your clients exposure to these wonderful products, but it also presents an opportunity for you to expand the retail side of your beauty biz.
Key Takeaways: A backbar stocked with a superb selection of skincare products enhances your beauty client’s experiences while giving you the opportunity to sell more products and expand the retail side of your salon. In this article, we'll explore the unique benefits that a finely tuned backbar can have on any cosmetologist's business–skincare or not.
The Must-Know Value of Skincare Backbars
Your salon backbar is where the magical products live. These are the products you reach for to ensure your clients leave your salon feeling pampered and glowing. They elevate a client’s experience and facilitate a personalized approach to skincare.
Give Your Clients an Extraordinary Experience
Customers visit your salon for a host of reasons, and most are related to the experience you can provide them. It’s for this reason that you pour your heart and soul into your craft. From going through intensive education and training to refining your skills until you’re an expert, the work you put into your beauty biz is reflected in the way your clients feel when they come to your salon.
While your skillset (and miraculous personality) are undoubtedly atop the list of why people come to you for their beauty sessions, the products you use are a significant part of their experience. Investing in premium skincare products for your backbar elevates your product offerings and gives customers the luxurious feeling they crave.
When you pull a product from the backbar to use during a client’s session, they know they’re getting the good stuff. After all, you are the expert who knows precisely what product to use in every scenario. The result is a glowing complexion and an overwhelmingly positive reaction that makes clients feel especially cared for.
Expand Your Salon’s Retail Store
Carrying retail products in your salon is a phenomenal way to add an income stream, supply your customers with high-quality hair and skin care products, and further develop your brand. While you can stock the retail side of your beauty biz with products from a variety of brands, offering skincare products from your backbar is a great way to help your clients easily purchase the exact products you used during their session.
Your backbar is designed to benefit your clients, and it does exactly that. However, it also acts as an opportunity for them to see the positive effect your backbar skincare products can have, opening their eyes to the benefits they could enjoy when they purchase those same products for themselves. In other words, it works as a marketing tool that can help grow the retail side of your beauty biz.
Build a Private-Label Brand
If you have ever dreamed of creating a line of skincare products, your backbar is the ideal way to do just that. By investing in a private label brand or developing your own custom formulations, you can reach potential customers by offering your backbar products to your clients. As you establish a reputation for excellent backbar skincare products, you can use that momentum to produce and market your private-label brand.
With the proper formulas, a touch of patience, and strategic scaling, your skincare brand could become a solid addition to your salon business. From selling your products directly through your retail section to expanding into other markets, your backbar lays the foundation for the success of your skincare brand.
The products composing your backbar are used on a daily basis, making them incredibly important to the experience your customers have at your salon. More than that, these skincare products represent an opportunity to take your beauty biz to the next level. Investing in quality products and leveraging them to the betterment of your clients and your business is worth the effort.
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