Grow Your Beauty Biz: October is National Women’s Small Business Month

October is National Women’s Small Business Month! It’s a time to celebrate the accomplishments of women in small business, support them, and look toward an even brighter future.

If you are a female beauty pro with a thriving small business, your success story is a perfect example of what makes National Women’s Small Business Month so important and worth celebrating. What better way is there to celebrate than by growing your beauty biz?

October is National Women's Small Business Month: Top Tips for Growing Your Business This Month

Collab with Female Beauty Pros

Creating a strong network of like-minded beauty pros is not only a lot of fun but can also lead to tremendous opportunities to grow your beauty biz.

Whether you invite a fellow beauty pro to offer guest services at your salon or decide to do a creative project together on social media, collaborating with other female beauty pros grows your community, gives you access to a larger audience, can introduce you to new skills, and can be downright fun.

Not sure what a beauty biz collaboration could look like? Try:

• Hosting a joint beauty event or pop-up
• Offering a limited-time service that combines both of your specialties
• Creating a social media takeover or Instagram Live together
• Cross-promoting each other’s businesses to your existing audiences
• Referring clients to one another when a service falls outside your specialty
• Putting together a giveaway featuring products or services from both businesses

The goal isn’t just to gain followers, of course! It’s to build relationships with other business owners who understand what it’s like to grow a beauty business from the ground up.

Highlight Women Leading the Beauty Industry

In an ideal world, you could collaborate with all of your favorite women in the beauty industry. In the scenario that you can’t partner with everyone on your long list of inspiring female beauty pros, highlighting them in other ways is a great alternative.

During National Women’s Small Business Month, consider featuring iconic women in the beauty industry by highlighting them on social media, sharing their stories on your blog, or otherwise giving them the spotlight that they deserve.

This helps bring attention to their small businesses, as well as yours. A community that supports itself tends to thrive, and this is an easy way to do your part in building up your fellow female small business owners.

Try doing things like...

• Share the story of a female beauty entrepreneur who inspires you
• Post about a woman-owned beauty brand you love
• Spotlight another beauty pro in your area
• Share a business lesson you learned from another woman entrepreneur
• Recommend a fellow beauty pro to your followers when someone asks for a service you don’t offer

This helps bring attention to their businesses while also showing your audience what you value as a business owner.

A community that supports itself tends to thrive, and giving another woman a little extra visibility is an easy way to do your part.

Promote Women’s Small Businesses in Your Community

As you highlight and celebrate women in the beauty industry, don’t overlook female small business owners in your own community you can promote. Whether they are beauty pros or in an entirely different industry, they are worth promoting.

Building a strong local community is essential for a small business. From improving your reputation locally to forging mutually beneficial bonds with other women-owned small businesses, the opportunities that result from supporting entrepreneurs in your town are worth the investment.

Need a lil inspo for how you can support your fellow businesswomen? Try these things:

• Referring their businesses to your clients, friends, and family
• Shopping with them instead of automatically turning to big-box retailers
• Following and engaging with their social media accounts
• Leaving positive reviews when you’ve had a great experience
• Looking for opportunities to collaborate or cross-promote
• Featuring local women-owned businesses in your own content

Building a strong local community can help strengthen your reputation and create relationships that benefit everyone involved.

Shop at Small Businesses Owned by Women

Actions speak louder than words, and when it comes to supporting women during National Women’s Small Business Month, this principle couldn’t be more true. It’s one thing to talk the talk, but you need to walk the walk.

One of the best ways to take your words and turn them into action is to shop at women-owned small businesses (and encourage others to do the same). Whether that means visiting some local shops and buying from them or seeking out women-owned businesses that can supply your salon with essentials, putting your money where your mouth is can make a big positive difference!

Share Marketing & Content About National Women’s Small Business Month

Spreading the word about National Women’s Small Business Month and educating people about why it matters can help others appreciate the movement and inspire them to get involved.

From having meaningful conversations with clients to taking to social media to share your message (or other marketing ideas), the more people who are aware of the importance of the month, the better.

Being an educational resource and active voice in the beauty industry and as a woman-owned small business can increase your salon’s exposure, build your reputation, and otherwise benefit your beauty biz.

Want some fun and easy content ideas? Try these on for size! 

• “Meet the woman behind the business” posts.
• A behind-the-scenes look at your own entrepreneurial journey.
• A roundup of your favorite women-owned businesses.
• A client appreciation post highlighting the women who support your business.
• Tips you’ve learned while growing your beauty biz.
• A social media series featuring one woman-owned business each week in October.

Inspire the Next Generation

The strides that have been made and the historical accomplishments that should be celebrated are only the beginning of what National Women’s Small Business Month is all about. The foundation has been laid; now it is time for the next generation to enjoy the fruits of their predecessors and continue building a brighter future.

Protect the Beauty Biz You’re Building

Growing your beauty business is exciting. But as your business grows, so does the importance of protecting everything you’ve worked so hard to build.

That’s where beauty insurance (from BIP!) comes in.

Professional liability insurance can help protect beauty professionals from certain claims related to the services they provide. And depending on your business, you may also need coverage that addresses other risks associated with running a beauty business.

Whether you’re a cosmetologist, esthetician, nail tech, hair stylist, makeup artist, or another type of beauty professional, it’s worth taking the time to understand what coverage is available for your specific business. Think of it as another smart part of being a smart business owner.

You can help inspire them by educating them about the amazing work female entrepreneurs have done, giving them opportunities to write their own story, and sharing in the joys of being a woman and a small business owner.

For more of the latest beauty industry news, insights, and trends, be sure to subscribe to Beauty Insurance Plus. You can also enjoy free beauty pro resources on our blog, giving you insider tips and tricks for everything from taxes to social media marketing.