The world of social media marketing continues to grow. While it can feel sort of stressful to create content that directs online audiences to your in-person shop, it’s hard to deny the true potential that a solid social media presence can have.
If you’re a beauty pro who loves the opportunity and excitement of social media marketing (and is already investing in TikTok, Insta, Threads, and beyond), we’ve got one more platform you shouldn’t sleep on.
Yep, we’re talkin’ about Pinterest. And if you’re stuck thinking that Pinterest is just creating mood boards, we’ve got news for you–modern Pinterest is a lean, mean, beauty-biz growing machine.
In this blog, we’re going to tell you all about why underestimating Pinterest for your social media strategy is so last year.Key Takeaways
Looking to elevate your beauty business growth? Pinterest is your best social media option, and in this blog, we'll give you 5 must-know reasons Pinterest social media marketing is a must for your biz's growth.
Pinterest Can Help Your Business Grow–Here’s 5 Reasons to Consider It
Pins Can Increase Traffic to Your Website
A lot of beauty pros understand the power of Pinterest in how it helps on the platform itself. But generally, where we end up losing the connection is how that popularity can translate to snagging actual customers.
Here’s the scoop. Pinterest pins can actually increase the flow of traffic from your Pinterest to your website– you know, where people can learn about you, see your work, and even book with you!
The name of the game in digital marketing is more traffic to the right places, and if you have an optimized website, you know that your website is exactly where you want your people to be.
The best way to do this? Create eye-catching pins, save them to relevant boards, and link them to exactly where you want to drive traffic to (like your portfolio or your booking page).
Improved Brand Awareness
Like other social media platforms, Pinterest is, well, a social platform. You can build communities, engage with your audience, optimize your profile, and educate people on your brand so they’re more familiar with what makes you who you are.
Pinterest gives you the freedom to be visually creative–and as a beauty pro, you’ve got all the tools needed to show your audience what you can do (photos of your before and afters, videos of your processes, creative looks at your go-to skills).
The more of your style, your story, and your business you pin, the more your audience gain figure out who you are and find out what makes your brand the choice for them.
A Little SEO Boost
Pinterest has really upped its SEO game. Not only can you create SEO strategies within the app, but you can also use your efforts on Pinterest to give yourself a lil boost in Google’s rankings, too.
How? Pinterest SEO uses targeted keywords that help your content appear in places like user searches on and off Pinterest. That means you can reach more people on and off the platform through proper keyword research and optimized content.
Educates Your Customers & Primes Them to Buy
Most new clients need to interact with you a few times before they’re in the right headspace to invest in you. You know how it goes, people need social proof, and they need to feel like they like and appreciate you as a brand before they book or buy. That’s just human nature.
Pinterest gives you another opportunity to educate your customers on who your brand is, showcase your talents, and act as those necessary touchpoints they have to have to move their buying decisions along.
Run Advertising Campaigns Through Promoted Pins
Yep, Pinterest is just like other social media platforms where you can get more eyes (of the right demographic) on your content when you pay a little extra.
When you opt for paid ads through Pinterest, you can generate more traffic and engagement, use shopping ads that let people purchase or book directly through your pins, and even get your regular pins to show up for more people.
There’s no denying that Pinterest can help your beauty biz thrive! And with that growth comes a little more responsibility on your end. Why? Because the more your business grows, the more protection you need–that’s just how it works in this industry.
How can you combat potential issues, red flags, or liability problems? By safeguarding yourself, your career, and your beauty biz with beauty insurance. At BIP, we’re proud to offer beauty pros like cosmetology liability insurance that has your back–no matter how big (or small) your shop or studio might be.
We want to see you thrive–on Pinterest and in real life! Make sure you invest in protection that has your back.
