Beauty pros spend years learning and refining their skills and techniques. From educational requirements to training to good old-fashioned hard work, the process of becoming an expert never truly stops, and that’s a beautiful thing. If you want to be the best you can be–and help your clients reach their dream style–continual improvement is the name of the game.
Balayage is a popular technique for dyeing hair, and when perfected, it can lead to stunning results. Typically, the lightener or color is added to triangular sections of hair by hand. Using a sweeping motion, balayage creates highlights that look natural, with a softer appearance on top and lighter toward the ends. It’s the perfect dyeing technique for that dreamy, beachy style.
National Balayage Week kicks off August 12, 2024, this year, making it the perfect time to dive deep into the best ways to celebrate this unique beauty pro technique.
Key Takeaways
Balayage is a likely a long-time fave for a beauty pro like you! With so many advantages that include making maintaining hair health easy and requiring very little maintenance, balayage is worth celebrating this August. This blog shares a few go-to ways to celebrate National Balayage Week.
How to Celebrate National Balayage Week
A beauty pro technique so renowned and so loved deserves to be highlighted and celebrated. This August, you can bring awareness and respect to balayage in a number of ways. Better still, your salon is sure to garner positive attention, too!
Share the Benefits of Balayage
The benefits of balayage are immense, making it a compelling alternative to other forms of hair dyeing. To share in the joys of National Balayage Week, one of the best things you can do is share the wonderful benefits of balayage with anyone who will listen, especially your clients.
Natural results. Balayage is loved by beauty pros and their clients because of its natural appearance. When done correctly, it will look like hair has been gently kissed by the sun. Picture perfectly blended results that seem natural and organic–balayage makes this outcome effortless.
Easy to maintain. Thanks to the sweeping motion in which highlights are applied, balayage hair does not require extreme maintenance. As it grows out, there is no distinct dye line, allowing clients to go longer between touch-ups and enjoy their natural-looking style without worrying about constant maintenance.
Versatility and personality. Balayage can be adapted and customized to various hair colors and stylistic preferences. Because it is equal parts art and technique, the dye can be placed strategically depending on the client, their desired look, their skin tone, and more. Hair color isn’t an issue, either. From natural blonde hair to vibrant red or dark brown, balayage can be used to accentuate and complement your client’s hair color.
Host a Balayage Hair Dye Day
Nothing says celebration better than hosting a party at your salon. Consider having a National Balayage Week party at your beauty biz where people can come in to have their hair dyed, learn about the fascinating history of balayage, and observe the technique in action.
Celebrations aren’t complete without some festivities, so consider creating a fun, light-hearted environment for your clients and fellow cosmetologists to enjoy. From decor to food to beverages, feel free to get as creative as you please!
National Balayage Week Specials
If you want to encourage your clients to try balayage (or attract new customers who might be interested), special pricing on balayage services can be just the ticket. Not only will this excite your loyal customers–including those who already know about and love balayage–but it can also be just the push new customers need to try your salon and a fresh take on hair dye!
Turn to Social Media
Social media is the perfect place for marketing strategy and celebrating big events (and sometimes, a blend of both). All of your National Balayage Week festivities and promotions won’t have the impact you hope they do unless people know about them. That’s why getting the word out is so essential. In the days and weeks leading up to National Balayage Week, turn to social media to build some hype and start promoting your balayage celebrations.
Dive deep into the nuance of balayage, entertain your audience with the history of the hair dye method, and share some insider insights into how to perfect your balayage technique. You can also use client testimonials, before-and-after photos, and other forms of clien
Balayage is an amazing hair dyeing technique that is definitely worthy of a spot in your beauty pro repertoire. For more beauty biz info, including the trendiest styles and must-know methods, be sure to subscribe to Beauty Insurance Plus and visit our blog. We strive to provide our community with the latest news and most helpful insights possible, so check in often for everything a beauty pro needs to know!
