Beauty is often viewed as superficial, but beauty pros know differently. Every day, you help your clients look their best, feel more confident, and even leave your shop healthier than they arrived. You know that the work you do and the results you help your clients achieve are more than skin-deep; they can be deeply beneficial and life-changing.As the idea of a comprehensive … [Read more...]
SMS Marketing Strategy: How Texting Boosts Retention
We're just going to go ahead and assume that you're always looking for a simple way to stay front-of-mind with clients without spending hours on your phone.Were we right? Cool. Well, good news, we've got the secret for you – SMS marketing strategy. You're thinking, "SMS…like, texting?" and scratching your head. Here's the deal: texting isn’t just for group chats … [Read more...]
Understanding Contact Dermatitis: What Every Esthetician Should Know
Skin reactions in the treatment room can be stressful for you and your client. Understanding contact dermatitis means knowing it’s simply an inflammatory skin issue that happens when the skin comes in contact with something that irritates it or triggers an allergic reaction. It often gets mistaken for acne, an allergy, or just random irritation, which can make it tricky … [Read more...]
The Esthetician’s Guide to Leukoderma
Leukoderma is the clinical term for “white skin.” It shows up as a localized or widespread loss of pigment that changes skin color in patches or larger areas. As an esthetician, you cannot medically treat leukoderma, but you can help your clients feel seen, supported, and cared for.This esthetician’s guide to leukoderma breaks down what the condition is, how to recognize it, … [Read more...]
California Amends Esthetics Scope of Practice
California recently amended its estheticians' scope of practice regulations – and if you're a licensed esthetician in the Golden State offering esthetic services like skincare and microblading, you'll need to make sure you stay in the know (and within regulations) about a few changes. Recent legislative updates have expanded and clarified what estheticians can and … [Read more...]
