Beauty is often viewed as superficial, but beauty pros know differently. Every day, you help your clients look their best, feel more confident, and even leave your shop healthier than they arrived. You know that the work you do and the results you help your clients achieve are more than skin-deep; they can be deeply beneficial and life-changing.As the idea of a comprehensive … [Read more...]
SMS Marketing Strategy: How Texting Boosts Retention
We're just going to go ahead and assume that you're always looking for a simple way to stay front-of-mind with clients without spending hours on your phone.Were we right? Cool. Well, good news, we've got the secret for you – SMS marketing strategy. You're thinking, "SMS…like, texting?" and scratching your head. Here's the deal: texting isn’t just for group chats … [Read more...]
How Much Does an Esthetician Make in 2026?
If you’ve ever wondered whether an esthetics career can really pay the bills (like, really pay the bills and then some), you’re not alone. In fact, “how much does an esthetician make?” is one of the most-searched beauty-industry questions every single year – and for good reason, in our opinion. Between the somewhat dramatic shifts in the spa and medspa industries, new … [Read more...]
The Toxic-Free Beauty Act of 2025: What You Should Know
Beauty pros, listen up – it's important to read, absorb, and process what the Toxic-Free Beauty Act could mean for you! If the title (and that sentence right above this one) didn't give you the spoiler alert, let this be it: we're talking serious legislation in today's blog. But don’t worry, we’ll keep the jargon low and the relevance high so you know what to expect, … [Read more...]
How to Start a Beauty Salon – Must-Know Tips
If beauty is your passion, there’s a strong possibility that you’ve considered starting your own business. Whether it’s a passing thought or something you obsess over, every cosmetologist with a dream of starting their own salon needs a little boost to transform that big goal into an achievable reality.So, if you’re ready to be a business owner, you’ve come to the right place. … [Read more...]
