When you’re new to doing nails professionally, lawsuits probably aren’t top of mind. You’re focused on building skills and growing a client list. But here’s something most nail techs don’t realize early on: legal issues don’t usually come from big mistakes. They come from everyday situations that get misunderstood, escalate emotionally, or spiral once money or … [Read more...]
An Esthetician’s Guide to Psoriasis: Products & Skin Care
A skilled esthetician should be well-versed in a variety of skin conditions, their causes, and how to treat them. Equipped with proper knowledge and experience, you can help your clients overcome everything from acne to wrinkles, giving them the confidence and healing they need to step into a brighter future.One skin condition that can be particularly irritating and frustrating … [Read more...]
An Esthetician’s Guide to Acne: Treatments, Tools, & Best Practices
Every day, estheticians like you help your clients look their best, feel more confident, and even leave your shop healthier than they arrived. You know that the work you do and the results you help your clients achieve are more than skin-deep; they can be deeply beneficial and life-changing.Key TakeawaysThe most successful estheticians understand that the best esthetician … [Read more...]
Should Beauty Pros Offer Holistic Beauty Treatments?
Beauty is often viewed as superficial, but beauty pros know differently. Every day, you help your clients look their best, feel more confident, and even leave your shop healthier than they arrived. You know that the work you do and the results you help your clients achieve are more than skin-deep; they can be deeply beneficial and life-changing.As the idea of a comprehensive … [Read more...]
SMS Marketing Strategy: How Texting Boosts Retention
We're just going to go ahead and assume that you're always looking for a simple way to stay front-of-mind with clients without spending hours on your phone.Were we right? Cool. Well, good news, we've got the secret for you – SMS marketing strategy. You're thinking, "SMS…like, texting?" and scratching your head. Here's the deal: texting isn’t just for group chats … [Read more...]
