Becoming the best-of-the-best in the esthetician biz is no small feat–but at BIP, we believe that every esthetician is capable of snagging the success they deserve. Yep, we’re talkin’ about you! If you’re an ambitious esthetician with a passion for expanding your career and boosting your business, you’re in the right place.
But dreaming about success and making it happen are two different things–it takes a little action, some help, and a whole lot of effort to maximize your esthetician business.
If you’re not sure where to start, don’t sweat it–we know just how to help. Keep reading to learn tips, tricks, insight, and advice about how to maximize your esthetician business, boost your career, and become the esthetician you always dreamed you could be!
The Top 3 Tips for Maximizing Your Esthetician Business
1. Invest in Your Marketing Strategy
So many estheticians think that if they become the best service providers in the game, success will follow. Don’t get us wrong; you do need to be incredibly skilled to be considered a next-level esthetician. But if no one knows about you, your services, or your spa, then how much do your cutting-edge skills matter?
That illustration is a key example of why a marketing strategy is so crucial for your spa or shop’s success. If you continue to push marketing efforts and a digital marketing strategy to the side, you’re pushing your business into the void, making it harder for customers to find you and clients to retain your services.
We could write an entire guide on social media in the esthetics world (actually, we have–check out our Beauty Marketing Guide), but for brevity’s sake, we recommend you focus on things like:
- Understanding your target market
- Social media marketing
- Search engine optimization
- Online customer reviews
- Digital loyalty programs
2. Esthetician Insurance is a Must–Become a Beauty Insurance Plus Member
Esthetician Insurance is a Non-Negotiable
You’re probably thinking, “of course, the insurance company is going to try to sell me on esthetician insurance; that’s what they do.” And, hey, you’re not exactly wrong. But we’re not trying to sell you on anything–we’re trying to show you how crucial esthetician insurance really is for the health and wellness of your career. Longevity and protection simply do not exist in this industry without esthetician insurance, and it’s crucial that you have a plan and a partner you trust.
Do you really want to take your business to a new level? Successful estheticians cannot be concerned with the next potential claim around the corner–an actual one or an alleged one. An accusation without coverage from a reputable esthetician insurance company could leave you bleeding money to cover the costs of legal fees and reparations. It can damage your reputation, too. Esthetician insurance isn’t just a new monthly cost to keep up with; it’s an investment in your career’s longevity–and that’s the ultimate way to maximize your business’ productivity and profits.
We’ll just say it–no matter how much we’d love for you to become a BIP member, we think you getting esthetician insurance matters more! Yes, we have the best member benefits (keep reading, we’ll get to that in a minute) and some of the most comprehensive coverage in the industry (that’s built on your unique needs, goal, and risks). But above all, we jus want you protected, so we encourage you to do your research and invest in esthetician insurance that’s right for you.
BIP Offers Amazing Member Benefits to Give You an Edge
We promised we’d talk about the BIP member benefits–and that’s because we genuinely designed these benefits to give you an edge and push you past your competition. Our member benefits are all about taking your business to the next level–that’s why they include things like a free and customizable website to get you started, big discounts on booking software, subscriptions to magazines and publications that help further your career, and beyond.
When you sign up with BIP, you don’t just get comprehensive coverage that has your back (though you do get that)–you get over $750 of additional member benefits at your fingertips for no additional cost. And they’re all crafted to help you maximize your esthetician business.
3. Keep it Competitive
Keeping your eyes on the prize is imperative–and often, that means focusing on your business and your clients. But that doesn’t mean ignoring what’s happening around you in the industry and among your competitors. The best thing you can do to keep your business running smoothly and maximize your esthetic’s business potential is to know what’s happening in the beauty world.
Keep Up with the Latest Trends in the Industry
First and foremost, make sure you’re not being left behind on the latest trends and services. We know, we know, it feels like new offerings are being added to an esthetician’s repertoire all the time–and that’s an accurate feeling. The world of esthetics is constantly changing; that’s probably part of what attracted you to this business in the first place, right? No, you don’t need to invest all your time, money, and effort into every fleeting fad–but learn how to discern between what matters and what’s going to stick around. Dermaplaning, hydro facials, microdermabrasion, microblading–these money makers were all “trends” once that are critical parts of esthetic offerings now. Stay up to date and know how to tell what matters.
Update Your Pricing
Do you want to make sure you’re making the most you can? Don’t ignore your pricing If you don’t update your service prices regularly, you’re not doing yourself (or your business) any favors. The industry calls for price upgrades, and the more skilled you become, the more your services are worth. Don’t forget about updating your pricing!
Spa Vibes & Aesthetics
Yep, your spa’s vibe matters! If you’re not keeping your environment updated and on-brand, you’re going to lose out on clients. We’re not advising you to get rid of your personal charm, but we do think a space deserves a refresh pretty frequently. Ensure you’re keeping a clean, on-brand space where customers want to spend time or won’t mind waiting for an extra 15 minutes or so.
Ready to boost your esthetician business like never before? The first step is investing in yourself, your career, and your future with esthetician liability insurance. When you become a Beauty Insurance Plus member, you’re getting more than just protection–you’re getting the peace of mind you need to do your job better.
Want to learn more about how Beauty Insurance Plus can help you elevate your career and enhance your business? Check out our blog, take a peek at our site, or chat with our insurance reps for more insurance info to help you take the plunge!