Artificial intelligence (AI) is all the rage these days, and it’s easy to see why. Whether you’re excited to see the ways the technology can be applied or a bit skeptical of the impact it will have on society and its human counterparts, one thing is certain–AI has the potential to change life (and business) as we know it.

For beauty pros, being willing to not only adapt to innovation but also leverage it to their benefit is essential. When it comes to AI in business, the opportunities to embrace the change to your advantage are still revealing themselves, but there are already several ways that AI can improve your beauty biz. You just have to be ready to make the leap!

Artificial Intelligence in Business: Beauty Pro Version

What to Know About AI & How to Use It Automate Your Beauty Biz 

As a beauty pro, your passion may lie in serving your customers and helping them look (and feel) fabulous. The harsh reality of running a beauty biz, however, is that much of your time is actually spent on tedious tasks that are necessary to keep your salon running smoothly.

Chances are, your mind just jumped to a few of your least favorite daily operations. From scheduling appointments and running targeted marketing campaigns to managing finances and ordering inventory, these minor jobs add up.

AI can help alleviate this burden by automating essential business processes with little to no input from you. Not only does this remove the stress (and annoyance), but it also gives you back the time and energy to allocate elsewhere–whether it’s investing in your family, growing your business, or connecting on a deeper level with clients.

Level Up Your Social Media Marketing

The power of social media marketing is well-known, which is why seemingly every business these days prioritizes an online presence. While some people may strike algorithm gold and find immediate success, the vast majority of businesses must put a substantial amount of time, effort, and consistency into building their social media platforms and finding marketing success.

For beauty pros trying to run a salon, have a life outside of work, and otherwise do everything in their power to juggle the demands of being a salon owner, the demands of social media marketing can stretch them too thin. That’s where AI in business and applications like ChatGPT come into play.

These AI tools allow you to brainstorm and generate text with incredible efficiency. Called “generative AI,” thanks to its ability to generate responses to prompts, these tools can help you come up with social media captions, ad materials, blog post topics, and more.

Make no mistake; tools like ChatGPT can be extraordinarily valuable, but it’s important to review everything they generate. Correcting mistakes, ensuring accuracy, and imbuing the results with your brand voice are all vital steps to complete before posting generated content.

Help Your Customers Choose a New Look

Virtual reality is an interesting application of AI technology that allows salons to give their clients a preview of what their new style will look like. While not flawless, the ability to visualize a new haircut, makeup look, or other aesthetic change can give customers the insight they need to choose the right route. Not only can this AI tool lead to more satisfied customers, but it is also a lot of fun to experience!

Learn from the Data

One of AI’s most potent abilities is that it can track, evaluate, and distill data. This allows you to gain insight into a multitude of business-related topics. For example, AI in business can help you understand your customers better by giving you insights into who they are, their stylistic preferences, and trends that apply to both individual clients and your base as a whole.

You can use this data to tailor your services to your current customer base, attract new patrons, and improve the experience people have when they visit your salon.

Give Your Customer Service a Boost

You can’t be there for your clients 24/7, but AI can be. AI chatbots allow customers to interact with your business whenever it is best for them. These AI tools can reduce the workload excess emails and frequently asked questions can place on you while also giving customers the immediacy they crave. They can even help with scheduling, integrating seamlessly into your automation applications.

Whether you’re using ChatGPT to engage your community better on social media or polishing your technological skills in preparation for a future of robotic certifications, AI in business can benefit your salon in a myriad of ways.

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