March 8 marks International Women’s Day, which is the perfect time to celebrate the people who make your salon—and the world—so amazing. From recognizing the achievements of women in the beauty industry to inspiring the next generation to carry the torch, Women’s Day is more than a holiday; it is an opportunity.
As a beauty pro, finding ways to embrace Women’s Day in your salon is an excellent idea. Not only can it be a time of comradery and celebration, but it can also serve as a powerful marketing opportunity. From pampering your clients to appreciating your coworkers, your Women’s Day celebrations can encompass a spectrum of topics, people, and expressions.
Key Takeaways: International Women’s Day is the perfect time to come together to celebrate the accomplishments of women, recognize their innate value, and look to an even brighter future. Your salon is the ideal place to embrace Women’s Day and revel in the festivities of the day.
How to Celebrate Women’s Day in Your Salon
Offer Discounts
Your salon may be a place of business, but it is also so much more than that. Sure, people may turn to you for the beauty services you offer, but your salon is also a place of community. Without the clients who compose that community, your salon would not just lack spunk and personality; it would cease to exist.
Women’s Day is an opportunity to demonstrate how much you appreciate and care for your loyal clients—and attract new customers—by offering discounts on your services. From offering free services with the purchase of others to simply slashing prices for the day, there are several ways to increase the value your clients receive.
Spread Awareness
The adage of “the more, the merrier” is certainly true when celebrating Women’s Day. To share the joy of the day, as well as the intended message of encouragement, you can use your salon platform to spread awareness and education regarding the holiday.
Social media is a good place to start, as it gives you access to a global community of salons and women who can celebrate alongside you. It can also help you reach people outside of your direct circle and following. Email campaigns are another tool that is worth considering. While it can only reach people who are already on your list, many of them may be unfamiliar with Women’s Day and appreciate the positive message.
Of course, sharing the holiday with those who stop by your shop is the most effective way to engage in meaningful conversation, connect with people in a real way, and celebrate Women’s Day together.
Celebrate and Encourage Your Team
Emphasizing interactions with your clients is a good thing, especially when it comes to appreciating them on Women’s Day. However, your salon team deserves recognition, too. Plan a staff party that recognizes the accomplishments of your female coworkers, present them with thoughtful gifts (if possible), and celebrate them publicly on social media and in your salon.
Empowering your team and fostering a sense of community amongst them is very much in the spirit of Women’s Day. They will appreciate it at the moment, and the momentum will carry your salon forward long after the holiday has passed.
Host a Giveaway
To celebrate Women’s Day and garner some exposure for your salon, consider hosting a giveaway. This marketing approach is a win-win-win because it generates attention for your salon, informs people about Women’s Day, and awards the winner (or winners) with goodies.
Exactly what you give away is up to you and your budget. It could be a goody bag packed with beauty products, a free service at your salon, or even a collaborative prize that includes other local businesses. Be sure to promote your giveaway ahead of time on social media, through email campaigns, and via any other marketing avenues you utilize.
Focus on Pampering
There is a well-documented trend of pampering or “treating yourself” in modern culture, and women have embraced it with open arms. What better way to celebrate Women’s Day than by leaning into this trend and focusing on pampering your employees and clients?
Be sure to pamper them this Women’s Day by offering special service packages, emphasizing the services you offer that skew toward luxury, and crafting a truly memorable experience for the women who work in or visit your salon.
International Women’s Day is a splendid opportunity to reflect on the accomplishments of women, inspire an even brighter future, and appreciate the unique, intrinsic traits that make women so spectacular. We hope the ideas listed here give you the foundation you need to have a proper Women’s Day celebration at your salon this year.
For more beauty biz news and insights, subscribe to Beauty Insurance Plus and check out our blog!
